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Newest Myanmar noodle chain has Japanese roots, local prices

Bowls will go for around 50 cents at Toridoll's Yangon restaurant

Toridoll is bringing a style of budget noodle shops popular in Malaysia, shown here, to Myanmar.

TOKYO -- One of Japan's top purveyors of noodles is setting up shop in Myanmar's biggest city this month, hoping to cater to a growing middle class hungry for cheap food.

Bowls of rice noodles in broth will sell for 650 kyat (48 cents) at the Yangon restaurant operated by a local joint venture of Kobe-based Toridoll Holdings and YKKO, Myanmar's biggest dining group.

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