ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Slow-to-adapt Nintendo reeling in the smartphone era

Nintendo President Satoru Iwata, right, on Jan. 17 announced the company's downgraded earnings forecasts for the year through March.

OSAKA -- Nintendo, once a tireless profit machine, appears to be drifting into a morass of losses. Observers say the video game giant has lost its innovative edge and failed to adapt to the changing reality of gaming. 

     The company announced Jan. 17 downward revisions to its earnings forecasts for the year through March, predicting a third straight year of operating losses. It lowered its sales forecast by 330 billion yen ($3.13 billion). President Satoru Iwata, who earlier said an operating profit target of 100 billion yen must be met, is feeling the pressure.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more