TOKYO -- Specialty shops that sell "onigiri" rice balls in Japan are adding a new twist to the staple Japanese food that makes for a quick and easy snack, luring in women and youngsters amid falling domestic rice consumption.
Those efforts include promoting rice produced by a shop's operator and increasing the visual appeal of the food with a variety of toppings and fillings. The number of the new types of onigiri shops in the country is rising.
