ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Onigiri shops bring stylish look, new flavors to Japanese fast food

Specialty outlets enjoy growing popularity, inspiring plans to expand overseas

Onigiri rice balls at Onigiri Ichigo are made fresh for every order.

TOKYO -- Specialty shops that sell "onigiri" rice balls in Japan are adding a new twist to the staple Japanese food that makes for a quick and easy snack, luring in women and youngsters amid falling domestic rice consumption.

Those efforts include promoting rice produced by a shop's operator and increasing the visual appeal of the food with a variety of toppings and fillings. The number of the new types of onigiri shops in the country is rising.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more