ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Panasonic sees pure opportunity in China's smog

Already No. 1 in the air purifier market, company aims to double sales

New buildings rise through the haze in Rizhao, in China's Shandong Province.   © Reuters

BEIJING -- Panasonic is pushing to double its sales of air purification systems in China, as customers there look for ways to counter the country's severe air pollution. 

The Japanese electronics maker is planning a 20% to 30% workforce increase to help accelerate product development and tailor its sales strategy for the Chinese market. This way, it hopes to double the sales by fiscal 2020, compared with the fiscal 2016 level.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more