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Panasonic sees pure opportunity in China's smog

Already No. 1 in the air purifier market, company aims to double sales

New buildings rise through the haze in Rizhao, in China's Shandong Province.   © Reuters

BEIJING -- Panasonic is pushing to double its sales of air purification systems in China, as customers there look for ways to counter the country's severe air pollution. 

The Japanese electronics maker is planning a 20% to 30% workforce increase to help accelerate product development and tailor its sales strategy for the Chinese market. This way, it hopes to double the sales by fiscal 2020, compared with the fiscal 2016 level.

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