Japan's midsize drugmakers find niche in richer Southeast Asians

Market set to double by 2030 as economic growth promotes lifestyle diseases

20190821N Thailand

Japan's smaller pharmaceutical companies see promise in the growing middle class in Southeast Asia.  © Reuters

TATSURO MIYAZUMI and NORIYUKI TAKADA, Nikkei staff writers

OSAKA/TOKYO -- Second-tier Japanese drugmakers are chasing growth in Southeast Asia as the region's economic development fuels demand for brand-name drugs to treat such ailments as diabetes and high blood pressure.

Lifestyle diseases are growing more common in Thailand, Indonesia, Vietnam and other countries in the region as incomes rise. In Thailand, the obesity rate among adults age 18 and older has risen 7 percentage points over two decades to 10% in 2016.

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