Southeast Asia's top drugmaker sets its sights on consumer market

JAKARTA -- A glimpse of the future of health care that Kalbe Farma, Indonesia's largest pharmaceutical company, envisions can be seen in shopping malls, rather than hospitals. There, it is opening futuristic-looking outlets plastered with its trademark green logo. Staff offer consults free of charge and health checks for shoppers. Children can check out the play area while their mothers are examined.

On one wall, clients see Kalbe's Kalcare health food products -- vitamins, snacks, energy drinks, powdered milk. The Kalcare line highlights the company's transition from drugmaker to consumer goods company.