Supplement maker Fancl deepens China push with local sales nod

Japanese company eyes older shoppers at physical stores

20210210N Hainan

People shop at the Sanya International Duty-Free Shopping Complex in Hainan province, China. © Reuters

MARIE SHIMOKAWA, Nikkei staff writer

TOKYO -- Japan's Fancl now offers health food in China through local online and physical stores after receiving a state approval that let the supplements maker expand sales beyond cross-border e-commerce.

Fancl's zinc supplements hit the shelves at a duty-free store on the tropical island of Hainan in late December, after the Yokohama company won approval from China's State Administration for Market Regulation to sell its products as health food.

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