TOKYO -- With an eye toward his passion for distance running, Eiji Noguchi has given up cigarettes. The 42-year-old engineer is running marathons again but hasn't given up tobacco.
"I did manage to give up [cigarettes] for about a month or so five or six years ago when I was training for a triathlon, but I didn't manage to last," he said. To get his fix, he now uses iQOS, an electronic device from Philip Morris International that heats up tobacco to create an inhalable vapor without burning anything.
