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Philippine budget carrier to expand operations

Cebu Air is seeking to reinforce its presence in a market of 600 million people. (Photo by Masayuki Kozono)

 MANILA -- Cebu Air, the operator of the Philippines' biggest budget carrier, Cebu Pacific Air, is poised to take the offensive in Southeast Asia, planning to launch new routes in the region in 2017.

Cebu Air Chief Executive Lance Gokongwei

     Cebu Air has replaced marine vessels with airplanes as the principal means of transportation in the Philippines, which consists of more than 7,000 islands. It has set an eye toward boosting earnings by reinforcing its presence in a massive market of 600 million people created by the establishment of the ASEAN Economic Community, or AEC.

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