ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Pigeon's booming baby business driven by surging sales in China

Customers, investors lured by aggressive e-commerce strategy and Alibaba tie-up

Pigeon's online sales in China are said to be driving the company's record profits.

TOKYO -- Pigeon has been churning out record profits thanks to soaring e-commerce sales in the huge Chinese market.

The Japanese baby goods maker announced on Dec. 4 that group net profit for the nine months through October surged 22% from the same period last year, hitting a record 10.4 billion yen ($92.6 million). The company is likely to see net profit for the full year through January rise more than its 17% forecast.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more