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Business

Plus-size fashionista tells Japan's apparel industry where to go

Niche market flourishing as long-neglected segment championed by Naomi Watanabe

A Japanese popular comedian, Naomi Watanabe

TOKYO -- Thanks to the plus-size personality of a hugely popular comedian, Japan's apparel industry finally seems to have cottoned on to the idea of catering to every market. 

The fashion industry across the world has seen a backlash against its obsession with size-zero models, and many people have sought to challenge unrealistic expectations of what women should look like.

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