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'Pokemon Go' fever shows first signs of cooling

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Japanese fans play the Pokemon Go game in a park in Tokyo on July 28,   © Kyodo

TOKYO -- More than a week after "Pokemon Go" was released in Japan, the initial fervor over the augmented reality smartphone game is showing signs of abating. Now game industry analysts are trying to decide whether the game will prove a flash in the pan or an enduring hit.

"Pokemon Go" was developed jointly by Nintendo, U.S. video game startup Niantic, and Pokemon Co., which markets and licenses the Pokemon franchise. As in many other countries, the game took Japan by storm when it was released on July 22. That evening, so many people rushed to start playing the game that downloading it became temporarily difficult.

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