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'Pokemon Go' gets the augmented reality hype train back on track

A "Pokemon Go" player searches for monsters at California's Santa Monica Pier on July 17.   © Getty Images

BANGKOK -- It was only last summer that Gartner's annual "Hype Cycle" report said augmented reality, or AR, technology was in a "trough of disillusionment" phase. This, the U.S. research company says, is what tends to follow a phase of inflated expectations about a new innovation.

Now, the launch of the AR game "Pokemon Go" is rekindling that early excitement.

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