JAKARTA -- Go-Jek, a smartphone app that hails motorcycle taxis, or "ojeks," as they are known here, has been a sensation in Indonesia's capital since its launch in January. It has become so popular that traditional taxi companies are gearing up for increased competition from the app. Go-Jek Indonesia CEO Nadiem Makarim recently spoke with the Nikkei Asian Review about his plans to expand into e-commerce as well.
Q: How did you come up with the idea for Go-Jek?
