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Popular app takes Indonesia's 'ojek' bike taxis online

JAKARTA -- Go-Jek, a smartphone app that hails motorcycle taxis, or "ojeks," as they are known here, has been a sensation in Indonesia's capital since its launch in January. It has become so popular that traditional taxi companies are gearing up for increased competition from the app. Go-Jek Indonesia CEO Nadiem Makarim recently spoke with the Nikkei Asian Review about his plans to expand into e-commerce as well.

Q: How did you come up with the idea for Go-Jek?

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