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Quick response to collision helps Nippon Yusen save face

Despite fatal accident, company lauded for crisis management

The container ship docks at the Oi container terminal after the crash. (Provided by Nippon Yusen)

TOKYO -- A collision last month between a U.S. Navy guided-missile destroyer and a container ship off Japan's Izu Peninsula resulted in the deaths of seven U.S. sailors. The catastrophe, however, has not affected the reputation of Nippon Yusen KK, which chartered the ship.

One could argue that NYK is immune from repercussions because the vessel was not its own, but it should also be kept in mind that the company's crisis response prevented any secondary damage.

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