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Rakuten and Bic Camera team to marry virtual and real stores

April debut eyed for new electronics e-commerce site

Consumer electronics retailer Bic Camera has been pursuing the virtual-plus-real store business model.

TOKYO - Japan's leading e-commerce site operator and a major consumer electronics retailer are tying up to address common frustrations among online shoppers by offering the best of both online and real-store retailing.

Rakuten and Bic Camera are expected to sign a basic agreement shortly, with an eye toward setting up a joint venture early next year. They will work toward launching their e-commerce site in April.

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