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Business

Rakuten enlisting Chinese help to challenge Airbnb

Tujia hungry for bigger slice of Japanese home-sharing market

A Chinese family stays at a home-share in Osaka rented through Tujia.

TOKYO -- Fresh from announcing its entry into Japan's home-sharing market, e-commerce giant Rakuten plans to join forces with China's Tujia in hopes of winning more customers.

Chinese, who constitute around a quarter of all foreign visitors to Japan, will be able to use lodging listed with Rakuten through Tujia, the largest home-sharing platform in China. This could pose a threat to American powerhouse Airbnb, which boasts 50,000 listings in Japan.

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