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7-Eleven debuts in Cambodia as Thailand's CP All seeks new markets

Retailer plans more locations this year in Asian frontier economy

The new 7-Eleven in Phnom Penh will be followed by more locations in Cambodia this year, Thai retailer CP All said. (Photo courtesy of CP All)

BANGKOK -- Cambodia's first 7-Eleven convenience store has opened in Phnom Penh as Thai retailer CP All makes a push for fresh growth beyond the saturated home market it already dominates.

The store carries about 2,000 items, including freshly brewed coffee under the All Cafe brand -- a fixture at Thai 7-Elevens.

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