7-Eleven expands in Australia, drawing on Japan playbook

Chain targets 1,000 stores by 2030, with emphasis on food and data

20241127N 7 Eleven Brisbane

Seven & i is rolling out 7-Eleven stores in Australia that focus more on food and daily necessities. (Photo by Rurika Imahashi)

RURIKA IMAHASHI and YOSHIHIRO HARA, Nikkei staff writers

SYDNEY/TOKYO -- Japan's Seven & i Holdings, the parent of 7-Eleven, plans to have 1,000 convenience stores in Australia by the end of the decade, using the product and location know-how that helped the company build up its Japanese business.

"It's so reasonably priced, really," a 38-year-old woman told Nikkei at a 7-Eleven store in Bowen Hills, a Brisbane suburb. "I think that's probably something people didn't think was going to be here, that it was actually going to be convenient."

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