7-Eleven rethinks 'convenience' in Japan's new normal

More frozen food, less rice balls just part of revamped layout -- the first in 50 years

20200717N Seven Eleven

A 7-Eleven store in Kawasaki features multiple cases for frozen food. (Photo by Takuya Imai)

YUMA IKESHITA and SHIHO MIYAJIMA, Nikkei staff writers

TOKYO -- Seven-Eleven Japan, the country's largest convenience store chain, has embarked on a major review of what a typical store looks like.

Replacing the "one-size-fits-all" model for the whole country, the company will give more autonomy to each store to redesign itself to cater to the local clientele.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.