Aldi and Costco test China's retail appetite with fresh approaches

Discounters buck trend of exits by foreign store chains, taking small steps

20190802 ALDI

Aldi will face competition from homegrown chains including Alibaba's Hema stores, which offer a hybrid of online and offline shopping. (Photo by CK Tan)

CK TAN, Nikkei staff writer, and JENS KASTNER, contributing writer

SHANGHAI/HAMBURG, Germany -- The Aldi supermarket in Shanghai's Jing'an district draws a fair crowd of homemakers and office workers during a weekday lunch hour.

The store offers a mix of local fare, such as cold noodles, and imports from the discount grocery chain's home country of Germany.

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