ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Alibaba and Dufry team up to woo duty-free shoppers

Deal could help Swiss chain regain global sales crown from Chinese rival

Dufry operates duty-free shops in Bali and 32 other locations in 17 countries in Asia-Pacific and the Middle East.    © Reuters

HONG KONG -- Alibaba Group Holding has teamed up with Swiss duty-free shop chain Dufry Group to target Chinese who are starting to travel again even as much of the world remains bound up by coronavirus pandemic controls.

Under the deal announced on Monday, Alibaba will acquire a stake of just below 10% in Dufry while also taking a 51% interest in a joint venture to be formed in China with its new partner.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more