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Alibaba extends Singles Day into services to fend off rivals

Luxury brands and imported goods also added to flagship annual sale

Alibaba's 2019 Global Shopping Festival generated 268.4 billion yuan ($40.1 billion) in total transactions.    © Reuters

HONG KONG -- Street stalls, beauty salons, restaurants and some 2 million other service businesses in China are expected to offer deep discounts alongside goods sellers during Alibaba Group Holding's flagship Singles Day promotional sale this year as the company fends off heightened competition from rivals JD.com and Pinduoduo.

While Nov. 11 remains the nexus of the sale, also branded by Alibaba as the "11.11 Global Shopping Festival," this year's event will also include a Nov. 1-3 window focused on new brands and small businesses.

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