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Alibaba links Japan's small makeup brands to Chinese shoppers

@cosme store on Tmall Global will make exporting easier

Beauty products from Japan are highly popular in China. 

TOKYO -- Japanese cosmetics companies will be able to sell directly to consumers in China through a partnership between a popular customer review website and Alibaba Group Holding, helping to cushion the blow from a drop in big-spending Chinese tourists.

The company behind the @cosme review site and retail chain in Japan, istyle, will open an @cosme store page as early as mid-December on Alibaba's Tmall Global, an online marketplace linking overseas companies with Chinese shoppers. Products will be shipped directly from Alibaba warehouse facilities in Japan to customers in China.

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