ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Retail

Alibaba links Japan's small makeup brands to Chinese shoppers

@cosme store on Tmall Global will make exporting easier

Beauty products from Japan are highly popular in China. 

TOKYO -- Japanese cosmetics companies will be able to sell directly to consumers in China through a partnership between a popular customer review website and Alibaba Group Holding, helping to cushion the blow from a drop in big-spending Chinese tourists.

The company behind the @cosme review site and retail chain in Japan, istyle, will open an @cosme store page as early as mid-December on Alibaba's Tmall Global, an online marketplace linking overseas companies with Chinese shoppers. Products will be shipped directly from Alibaba warehouse facilities in Japan to customers in China.

Generally, cross-border e-commerce involves complex product management. Goods are stored at bonded warehouses in China and cannot be taken out until purchased.

The new scheme simplifies the process. Products will be managed in Japan, making inventory adjustments easier. It will also allow for small-lot shipments, and these features are expected to remove barriers for smaller cosmetics brands to tap the robust Chinese popularity of beauty products from Japan.

Shipping costs and tariffs will be shared by Alibaba and istyle. They expect 300 brands to come on board over a year.

Chinese consumers will have access to smaller Japanese cosmetics brands through Alibaba's Tmall Global site.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Try 1 month for $0.99

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends October 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to Nikkei Asia has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more