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Alibaba makes growing impression in Europe with livestreaming

Chinese group gains ground on Amazon in Spain and France

AliExpress has about 100 French hosts who mostly promote imported Chinese products but also pitch local brands such as Auchan's Qilive. (Courtesy AliExpress)

HAMBURG, Germany -- Jennifer Friess stumbled on an ad for an online sales promotion job as she was surfing the web for work clothes a year ago.

Soon, Freiss, a model and comedian, was hosting a French livestream from Paris on Alibaba Group Holding's AliExpress app around four times a week, pitching imported Chinese appliances and other products.

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