ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Amazon bursts onto Japan's emerging Black Friday scene

Retailers look to spur consumption out of post-tax-hike doldrums

A worker at shoe store ABC-Mart holds a sign promoting a Black Friday sale. (Photo by Shumpei Sakai)

TOKYO -- Japanese retailers are gearing up for Black Friday sales this week, including an initial foray by Amazon Japan, hoping the event will give consumer spending a much-needed shot in the arm after last month's consumption tax increase.

Amazon is running with the "black" theme for some of the most prominent deals in its debut sale from Friday to Sunday, with discounts on wagyu beef from Japanese Black cattle, "black goods" such as 4K televisions from LG Electronics, and Black & Decker tools. The sale will cover tens of thousands of items.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more