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As Vietnam's wet markets suffer, Aeon moves in with big stores

Country is 'most important' part of Japanese retailer's overseas strategy

A MaxValu store in Vietnam: Aeon plans to expand the chain to about 100 locations in the Southeast Asian country.

TOKYO/HANOI -- Jam-packed market stalls have long served as Vietnam's go-to source for putting food on the table. But the coronavirus pandemic, combined with lower barriers to foreign investment, created what one of Japan's top supermarket operators sees as its chance to reach more of the Southeast Asian nation's consumers.

Aeon plans to open 100 or so of its MaxValu supermarkets in Vietnam by 2025, up from just four in the Hanoi area now.

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