ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Retail

Asics sets sights on China with Onitsuka Tiger hub in Shanghai

Sneaker producer to accelerate store openings in world's second-largest economy

Onitsuka Tiger is a brand of Japanese footwear manufacturer Asics. (Photo by Kaisuke Ohta)

SHANGHAI -- Asics opened the doors to its Onitsuka Tiger flagship store Friday in Shanghai, the first of its kind in mainland China for the vintage-style sneaker brand as the Japanese company steps up its push into the world's second-largest economy.

The Onitsuka Tiger brand believes a big store in Shanghai can play the role of a trendsetter for other regions, as an analysis of sales and customers has shown that the city attracts many tourists from all parts of Asia as well as Europe.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more