Asics sets sights on China with Onitsuka Tiger hub in Shanghai

Sneaker producer to accelerate store openings in world's second-largest economy

20190726N asics onitsuka tiger

Onitsuka Tiger is a brand of Japanese footwear manufacturer Asics. (Photo by Kaisuke Ohta)

YUSHO CHO, Nikkei staff writer

SHANGHAI -- Asics opened the doors to its Onitsuka Tiger flagship store Friday in Shanghai, the first of its kind in mainland China for the vintage-style sneaker brand as the Japanese company steps up its push into the world's second-largest economy.

The Onitsuka Tiger brand believes a big store in Shanghai can play the role of a trendsetter for other regions, as an analysis of sales and customers has shown that the city attracts many tourists from all parts of Asia as well as Europe.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.