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Battle for eBay unit looks to reshape South Korean e-commerce

SK Telecom and Lotte among bidders seeking to catch up with market leaders

Workers process online orders at a distribution center inside a Lotte Mart in Seoul.  (Photo by Kotaro Hosokawa)

SEOUL -- A wide bidding war could erupt over eBay Korea, with South Korea's smaller e-commerce platforms seeing the purchase of the country's third-ranked player as their best hope to survive against the two leaders.

Top South Korean wireless carrier SK Telecom and retail groups Lotte and E-Mart are among the remaining suitors, a brokerage industry source says, as the preliminary round of bids sought by the U.S. parent closed March 16.

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