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Beijing slams 7-Eleven for labeling Taiwan a country on website

Local unit of Japanese convenience store giant fined for not using Chinese names

A 7-Eleven store in Beijing. Local authorities took issue with a map on the website of the operator of the stores in the city, a subsidiary of Seven-Eleven Japan. (Photo by Shunsuke Tabeta)

BEIJING -- The Japanese-owned operator of 7-Eleven convenience stores in Beijing has been fined for describing Taiwan as an independent country and other naming conventions on its company website.

The Beijing municipal government in December issued a warning to the company and imposed a fine of 150,000 yuan ($23,500), according to a credit information site affiliated with the Chinese government. The stores in the capital are run by a local unit of Seven-Eleven Japan, a subsidiary of Japanese retail giant Seven & i Holdings.

The company also failed to use Chinese names for several South China Sea islands as well as for the Japanese-administered Senkaku Islands, which China claims and calls the Diaoyu, according to the site.

The 7-Eleven map was found to have mistakes in showing China's borders along the Xinjiang Uyghur Autonomous Region and the Tibet Autonomous Region, the credit information site said.

Seven & i Holdings issued a comment, acknowledging the reprimand by Beijing authorities.

"This incident is true, and we sincerely accept" the warning and the fine, a company spokesperson said. "We will do our best to prevent a recurrence."

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