Belgian luxury handbag maker Delvaux to open more stores in Asia

China sales are still weak but Japan remains a bright spot, CEO says

2024-12-18 Brillant xxl 1.jpg

A gigantic model of Delvaux's iconic Brillant handbag displayed at the Delvaux Museum, which is only open for private viewings. (Courtesy of Delvaux)

CATHERINE DE BEAUREPAIRE, Nikkei staff writer

BRUSSELS -- Belgian luxury handbag maker Delvaux sees Asia as a "priority market" and is planning two new openings in Japan in 2025 to offset weakness in China, its CEO Jean-Marc Loubier told Nikkei Asia in a recent interview.

While an expansion of two store openings sounds modest, it is significant for a company whose handbags are sold in a niche market. Delvaux's best-known Brillant handbags sell for 1.145 million yen ($7,400) each in Tokyo for just the small size, versus Louis Vuitton's iconic LV-logo Neverfull tote at 276,100 yen.

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