ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

'Brooklyn of Seoul' attracts brands chasing the young and hip

Seongsu-dong industrial area emerges as 'MZ Gen' magnet after unaided revival

Young customers flock to a bakery cafe at a site that was once a small handbag factory. (Photo by Kotaro Hosokawa)

SEOUL -- After passing through an alley lined with small, urban factories and reverberating with the sound of cutting machinery at work, a large luxury Dior store suddenly appears.

Welcome to Seongsu-dong, a neighborhood in South Korea's capital that has developed a unique blend of '70s-era small factories and the coolest of the country's cool youth culture.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more