COVID-hit Japan business clothier Aoyama to shrink 400 stores

Chain adjusts to lower demand for suits brought on by rise of home working

20210119 aoyama

A Yofuku-no-Aoyama store in Tokyo: The business clothing retailer is planning the first big shakeup of its operations since its founding in 1964 in response to the COVID-19 pandemic. (Photo by Shinya Sawai)

Nikkei staff writers

TOKYO -- Business clothing retailer, Aoyama Trading plans to reduce its total floor space by up to 50% at 400 of its stores, in response to customers' growing preference for more casual attire as the coronavirus pandemic forces more people to work from home.

The Japanese company will trim its sales floors at around 60% of its stores and hopes to attract shared office operators and other business into the freed-up space. The move comes as more people work remotely during the pandemic, leading to a drop in demand for suits, ties and other business attire.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.