Children's clothier Miki House sets sights on rich Chinese parents

Japanese brand plans to double Asian stores in 3 years through 2021

20201013N Miki House

Shoppers pick out clothes at a Miki House store in Tokyo.

KEISUKE TAKAHASHI, Nikkei senior staff writer

OSAKA -- The Japanese maker of the Miki House brand of children's apparel will expand its presence in Asia, targeting affluent consumers in China and elsewhere as the outlook for its home market dims.

Osaka Prefecture-based Miki Shoko plans to have a total of 75 stores outside Japan at the end of this year and more than 90 at the end of 2021, with around 80 in Asia alone, double the figure three years earlier. Miki House locations have also opened in Oceania, North America and Europe.

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