China retailer Miniso opens its biggest store in Jakarta

New Indonesia location sets one-day sales record for growing chain

20240906N miniso pink store jakarta

Large crowds on opening day lifted sales at the new store to a one-day company record. (Miniso)

ITSURO FUJINO, Nikkei staff writer

GUANGZHOU -- Chinese retailer Miniso has opened its largest store in the world in Jakarta, positioning it as a flagship for the chain's Southeast Asian expansion.

The new store covers 3,000 square meters and sells about 13,000 products, including Disney and Sanrio character goods. It opened in the Indonesian capital's Central Park Mall on Aug. 31.

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