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China's Li-Ning to open flagship shop in Hong Kong as rents fall

Domestic and foreign brands expect fresh demand after border reopens

Li-Ning's flagship store under construction in downtown Hong Kong. (Photo by Takeshi Kihara)

HONG KONG -- Chinese sportswear and equipment maker Li-Ning has installed a huge "Hello, Hong Kong!" sign in the city's iconic shopping and entertainment district Tsim Sha Tsui for a flagship store slated to open by year-end.

Well aware of Hong Konger's appetite for brand goods, Li-Ning has located the flagship store on prime real estate to maximize exposure to its products and services, the company told Nikkei.

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