China's Luckin creates buzz with new Moutai baijiu-infused lattes

Coffee chain sells over 5.42m cups on first day

20230905N luckin moutai

At Luckin Coffee, a new product that combines coffee with Moutai baijiu liquor sold more than 5.42 million cups on the first day. (Photo from Luckin Coffee's Weibo account)

MARRIAN ZHOU, Nikkei staff writer

NEW YORK -- Famous Chinese singer Teresa Teng's Mandarin song "Fine Wine with Coffee" once took China by storm. Now, a baijiu-infused latte is making a splash.

Luckin Coffee and distiller Kweichow Moutai have collaborated on a new product called "soy sauce latte" that spices up Luckin's coffee with Moutai baijiu liquor.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.