China's Miniso rings up 16% net profit jump as North American stores double

Retailer optimistic about 2025 but will be 'disciplined' on store costs, CFO says

20250324N miniso pink

A Miniso store in Jakarta. The China-based retailer is growing overseas. (Photo by Itsuro Fujino)

ITSURO FUJINO

GUANGZHOU -- Miniso Group Holding, a Chinese retailer of lifestyle goods, has reported a 15.9% year-on-year rise in net profit to 2.6 billion yuan (about $358 million) for 2024, propelled by a fast-growing store network in North America and beyond.

Group revenue for the New York- and Hong Kong-listed company jumped 22.8% to a record 16.9 billion yuan.

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