China's Temu considers joining European anti-counterfeit group

Retailer probed by EU for illegal goods sale, faces fine of 6% of turnover if guilty

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Temu is under investigation by EU tech regulators. © Reuters

LONDON (Reuters) -- Chinese online retailer Temu is considering joining a group of e-commerce platforms and brands that collaborate to prevent the sale of fake products online in Europe, according to a meeting agenda seen by Reuters.

The "Memorandum of Understanding (MOU) on the sale of counterfeit goods on the internet" is a voluntary agreement facilitated by the European Commission, and signatories include online retailers Amazon, Alibaba, and eBay, and brands like Adidas, Nike, Hermes and Moncler.

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