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China's convenience store king Meiyijia eyes 50,000th shop by 2027

Retailer wants better ready-to-eat offerings as it combats low daily sales

Prices at Meiyijia tend to be cheaper than at rivals, propelling rapid growth of the chain. (Photo by Takashi Kawakami)

DALIAN, China/GUANGZHOU -- Top Chinese convenience store chain Meiyijia targets a 70% increase in locations by 2027, but the retailer needs to combat lower daily revenue per store than its peers.

Meiyijia, known as the king of convenience stores in China, plans to expand from roughly 30,000 outlets at present to "50,000 in four to five years," Chairman Zhang Guoheng tells Nikkei in a recent online interview.

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