ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Retail

China's domestic sportwear brands rapidly closing on Nike, Adidas

Improvements to product quality essential if global ambitions are to be reached

GUANGZHOU, China -- A 20-year-old student from China at the University of Toronto in Canada recently made an online purchase of a shirt from China's Li Ning brand and sent it to her father as a birthday present. The brand looked fresh and was popular on social media, she said, adding that she liked the "China" logo written in Chinese on the shirt.

The sports apparel market in China has long been dominated by American and European brands such as Nike and Adidas, but in recent years, consumers in China -- especially young people -- have shown growing interest in Chinese brands, led by Li Ning.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more