GUANGZHOU, China -- A 20-year-old student from China at the University of Toronto in Canada recently made an online purchase of a shirt from China's Li Ning brand and sent it to her father as a birthday present. The brand looked fresh and was popular on social media, she said, adding that she liked the "China" logo written in Chinese on the shirt.
The sports apparel market in China has long been dominated by American and European brands such as Nike and Adidas, but in recent years, consumers in China -- especially young people -- have shown growing interest in Chinese brands, led by Li Ning.
