China's economic uncertainty fuels boom in soon-to-expire food

Middle-class shoppers hunt for bargains as concern grows over jobs and pay

20220906N China supermarket 1

A Hotmaxx store in Guangzhou. The chain has grown to more than 500 locations since it was founded about two years ago. (Photo by Yusuke Hinata)

YUSUKE HINATA, Nikkei staff writer

GUANGZHOU -- As COVID-19 weighs on China's economy, a growing number of retailers are wooing budget-conscious shoppers by offering food and drink about to expire at rock-bottom prices.

Deeply discounted products, from snacks to instant foods and beverages, line the shelves at a discount HotMaxx supermarket in Guangzhou. Canned meat is priced roughly 40% less than in rival stores, while Japanese potato chips are priced at half or less.

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