ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

Chinese discount store operator Miniso launches toy shops

CEO says diversification is key to capturing demand from young shoppers

This Guangzhou outlet of Toptoy stocks over 1,500 toys. (Photo by Takashi Kawakami)

GUANGZHOU -- Miniso, a Chinese operator of discount stores, is diversifying its business with the launch of toy shops, hoping to draw in young shoppers and families.

In an interview with Nikkei, Miniso founder and Chief Executive Ye Guofu said, "We aim to diversify [our] brands and become a new platform-style company in the retail industry."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more