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Chinese discount store operator Miniso launches toy shops

CEO says diversification is key to capturing demand from young shoppers

This Guangzhou outlet of Toptoy stocks over 1,500 toys. (Photo by Takashi Kawakami)

GUANGZHOU -- Miniso, a Chinese operator of discount stores, is diversifying its business with the launch of toy shops, hoping to draw in young shoppers and families.

In an interview with Nikkei, Miniso founder and Chief Executive Ye Guofu said, "We aim to diversify [our] brands and become a new platform-style company in the retail industry."

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