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Chinese retailer Miniso beats Uniqlo and Muji at their game

'Japan-inspired' chain lists in US despite challenge of slowing growth

A Miniso shop in Guangzhou: Around 60% of the retailer's customers in China are under the age of 30. 

GUANGZHOU -- Miniso, a Chinese operator of discount variety shops, has mushroomed by cribbing a product lineup and business model popular with retailers in Japan.

With more than 4,200 outlets in over 80 countries and territories, Miniso, which went public on the New York Stock Exchange last week, aims to use the stock listing as a springboard for growth. Despite criticism that the chain is a copycat of Japanese clothing and sundries retailers like Uniqlo and Muji, it has grown faster than either.

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