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Chinese retailer Miniso beats Uniqlo and Muji at their game

'Japan-inspired' chain lists in US despite challenge of slowing growth

A Miniso shop in Guangzhou: Around 60% of the retailer's customers in China are under the age of 30. 

GUANGZHOU -- Miniso, a Chinese operator of discount variety shops, has mushroomed by cribbing a product lineup and business model popular with retailers in Japan.

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