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Chinese shoppers force Alibaba to share Singles' Day spotlight

Video apps Douyin and Kuiashou emerge as new rivals with rise of livestreaming

The Singles' Day control room at JD.com headquarters in Beijing: The company has benefitted from the anticompetition crackdown on Alibaba.    © Reuters

HONG KONG -- With China's biggest annual online shopping festival reaching its climax on Thursday, initiator Alibaba Group Holding is learning to share the spotlight with rivals.

Beijing's crackdown on the tech sector over the past year has been particularly hard on Alibaba, forcing the company to abandon its practice of demanding that vendors list products on its platforms exclusively as well as requiring it to begin accepting more alternative forms of payment to its Alipay service. Competition regulators fined the company 18 billion yuan ($2.81 billion) in April.

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