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Chinese shoppers force Alibaba to share Singles' Day spotlight

Video apps Douyin and Kuiashou emerge as new rivals with rise of livestreaming

The Singles' Day control room at headquarters in Beijing: The company has benefitted from the anticompetition crackdown on Alibaba.    © Reuters

HONG KONG -- With China's biggest annual online shopping festival reaching its climax on Thursday, initiator Alibaba Group Holding is learning to share the spotlight with rivals.

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