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Chinese youth snub foreign brands in favor of 'China chic'

Local companies offering quality at reasonable price reap benefits

Cosmetics company Perfect Diary is among those benefiting from Chinese shoppers' preference for domestic brands. (Photo by Naoki Matsuda)

SHANGHAI -- During last month's 618 shopping festival, China's No. 2 e-retailer observed an unusual pattern amid its record 343.8 billion yuan ($53.1 billion) in sales.

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