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Coupang's Q-commerce aims for quick growth in Japan

South Korean online retailer teams up with Takashimaya, Daiso for expansion

South Korean e-commerce titan Coupang expanded into Japan in June 2021. It operates in six Tokyo wards, including Meguro and Setagaya. (Photo by Tokuyuki Matsubuchi)

TOKYO/SEOUL -- South Korean e-commerce powerhouse Coupang, known as "South Korea's Amazon," is expanding rapidly in Japan on the back of its quick commerce or "Q-commerce" business in Tokyo. 

Launched last year, Coupang is winning customers in Japan by promising to deliver purchases like foodstuffs and daily necessities in as little as 10 minutes, and within two hours at the most. The smartphone app for Coupang's ultrafast delivery service has been downloaded nearly 100,000 times.

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