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Discount store Don Quijote opens 1st suburban store in Thailand

Japanese retailer woos stay-at-homers with DIY sushi and online ordering

Don Don Donki Seacon Square: The chain is the Asian offshoot of popular Japanese discount store Don Quijote.

BANGKOK -- The operator of Japan's Don Quijote discount stores opened its third Thai branch in the outskirts of Bangkok, expanding its focus beyond city centers in order to tap a different kind of consumer.

The new Don Don Donki Seacon Square store, under parent Pan Pacific International Holdings' Asian brand, carries roughly 30,000 products across 2,147 sq. meters of floor space. This is the first suburban location in Thailand.

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