Discounter Don Quijote wins fans in upscale Hong Kong district

Japanese chain moves in to fill gap as luxury brands retreat

20201021N Donki in Hong Kong

Locals have flocked to the Don Don Donki location that opened in Hong Kong's Central district last week. (Photo by Takeshi Kihara)

TAKESHI KIHARA, Nikkei staff writer

HONG KONG -- Japanese discount store chain Don Quijote has added to its growing presence in Hong Kong with a new store in the territory's financial nerve center.

Operator Pan Pacific International Holdings opened the territory's fourth Don Don Donki location last week in the Central district, a hub for financial institutions and an area notorious for its high rents.

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