Don Quijote's TKG raw-egg topping a 'global hit' with visitors to Japan

Sauce popular with tourists goes viral on social media, selling 160,000 units in 3 months

20250308N TKG

The rice topping comes in two capsules, soy sauce and a yellow yolk flavor sauce. (Photo by Ryo Asayama)

RYO ASAYAMA

TOKYO -- Japanese discount store chain Don Quijote has scored a big hit with foreign visitors to Japan who can't get enough of its raw-egg-flavor rice topping.

At Tokyo's Mega Don Quijote Shibuya main store in early February, overseas tourists were stocking up on heaps of the store's branded food products. TKG raw egg-on-rice sauce, selling at 647 yen ($4.40) for an eight pack, was particularly popular.

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